Library Five-Year Goals and Objectives: 2012-2017

I.  Provide a high-quality collection of materials.

     a. Strengthen and enhance adult collections.​
          i. Investigate non-print materials and databases for inclusion in the    

             adult collection.​
          ii. Conduct patron surveys about preference of print vs. non-print  

               materials.​
          iii. Explore funding options to purchase non-print materials.​
          iv. Diversify the types of books included in popular fiction collection.​
          v. Promote awareness of materials available through resource sharing

              with other libraries.​
          vi. Weed all adult collections annually.​
     b.  Strengthen the children’s collection.​
           i. Expand availability of non-print materials available for children.​
           ii. Explore funding options to purchase non-print materials.​
           iii. Troubleshoot space concerns in children’s area so that all materials

                are easily accessible.​
           iv. Weed children’s collection annually.​
     c.  Expand Young Adult collection.​
          i.  Continue to provide a defined space for the Young Adult collection.​
          ii. Add materials in both print and non-print formats specific to young

              adults.​
          iii. Explore funding options for young adult related materials.



II. Provide excellent customer service.

     a.  Improve procedures for circulation functions.​
          i. Become a mini-net member of C/W Mars.​
          ii. Fully automate all circulation and cataloging functions.​
          iii. Provide ongoing training to staff and volunteers.​
          iv. Develop a regular volunteer schedule to assist with shelving and

               other tasks.

     b.  Maintain a staff that is knowledgeable, friendly, and efficient.​
           i. Investigate need for increased staffing and develop three-year plan to

              meet staffing needs.​
           ii. Provide opportunities for staff to attend trainings, conferences, and

               workshops.​
           iii. Provide access to library periodicals for staff.​
           iv. Conduct annual performance appraisals for all library staff.​
           v. Review and update job descriptions bi-annually.​
           vi. Evaluate procedures and tasks on an ongoing basis to identify

                inefficiencies.

     c.  Improve access to library services.​
          i.  Continue to provide library services at hours that are convenient to

              patrons.​
          ii. Improve access to online services through the use of databases, the

              library’s web site, and social media.​
          iii. Provide a wide variety of programs that appeal to a variety of

               residents, including non-library users.​
          iv. Continue working on renovation efforts to improve accessibility.​
          v. Provide library services to patrons during temporary library closings

              due to renovation efforts.



III.  Increase awareness of the library and its services in the community.​
     a.  Heighten public awareness of library services and programs through

          marketing.​
          i. Increase presence on social media web sites.​
          ii. Provide a web site that is easy to navigate, informative, and

              interactive.​
          iii. Provide consistent and accurate information to local media outlets.​
          iv. Produce a library newsletter twice a year.​
          v. Produce a library brand that is easily recognizable.​
          vi. Increase word-of-mouth marketing from front line staff to patrons.​
     b.  Make library users out of non-users.​
          i. Survey residents on reasons they do/do not use the library’s services.​
          ii. Vary program topics to generate new interest in the library.​
          iii. Investigate non-traditional library services.​
     c.  Increase outreach efforts to expand services outside of the library walls.​
          i. Maintain relationships with existing partners for programs and

             services.​
          ii. Actively seek new opportunities for partnerships.​
          iii. Increase presence at non-library sponsored events.



IV.  Provide an attractive, welcoming, and safe place for library patrons.​
     a. Complete library renovation plan.​
          i. Develop timelines for various phases.​
          ii. Seek funding from various sources for each phase.​
          iii.  Actively seek town support for renovation projects.​
     b.  Keep library neat and free of hazards.​
          i. Ensure public areas are free of physical clutter.​
          ii. Perform regular checks for broken or damaged equipment.​
          iii. Maintain organized and safe staff areas.​
     c.  Maintain attractive and comfortable spaces.​
          i. Ensure public spaces are free of visual clutter.​
          ii. Develop a schedule for interior cosmetic repairs and upgrades.​
          iii. Seek alternative sources of funding for cosmetic designs.​
          iv. Maintain historic integrity of interior designs and upgrades as  

               appropriate.​

          v. Evaluate furniture for usefulness and historical appropriateness.                

              Develop schedule for replacement of furniture as needed.​
     d.  Provide a comfortable and safe atmosphere for all patrons and staff.​
          i. Maintain updated emergency manuals.​
          ii. Provide staff with annual safety training.​
          iii. Maintain and post for patrons policies on acceptable library behavior.



V. Increase library usage.​
     a. Increase circulation of materials.​
          i.  Maintain a collection development policy geared towards a diverse

              and popular collection.​
          ii. Subscribe to periodicals containing reviews of new materials.​
          iii. Increase awareness of existing collections.​
          iv. Explore options for new collections.​
          v. Annually review circulation data to determine most popular formats

              and adjust budgets to reflect trends.​
     b.  Increase use of the library as a facility.​
          i. Increase variety of program topics, times, and days to appeal to a

             wider range of patrons.​
          ii. Explore possibilities of offering the library as a small meeting space.​
          iii. Explore feasibility of offering services outside of traditional library

               services.



VI. Integrate services with technology.​
     a. Provide access to technology.​
          i. Annually evaluate usage of in-house laptops and wireless internet.​
          ii. Develop plan for adding charging stations or outlets.​
          iii. Develop schedule for technology replacement and upgrades​
          iv. Provide training and public programs on computers, applications,

               web sites, and new devices.​
     b.  Utilize technological advancements to better user experience.​
          i. Provide training to staff on new devices, software upgrades, and applications.​
          ii. Provide an automated system that enhances patron’s interactions with the library.​
          iii. Provide materials in formats that are accessible as well as preferable.​
     c.  Identify innovative opportunities.​
          i. Evaluate and incorporate leading edge technologies as appropriate.​
          ii. Encourage new ideas and solutions from staff and patrons.